I bet you as a dentist are the furthest away from designing dental websites Monday through Friday. However, if you've dabbled in websites and internet marketing, chances are you've stumbled across the world of dental design. BUT does it really matter?
You've probably had designers, branding experts, and creative directors all telling you how important design is to your dental office. What I want to ask is how important is it to your bottom line?
In droves to the Sahara?
Think about it like this. You may have the most expensively equipped dental office and the best-looking website, but if it were in the middle of the Sahara you wouldn't be getting many patients - would you? It wouldn't matter how pretty your website is or how well-equipped your dental office is, they still wouldn't come.
If no one knows who you are or where you are - it wouldn't matter if you were in the middle of New York or in the Sahara you would still get the same results. No one. Nothing at all. zilch.
The most important thing for your website and your business is to make sure people know where it is and where you are. This has nothing to do with dental website design because they aren't even there yet. It has ALL to do with marketing and how you get people to notice you.
How far should you go?
I'm not saying that design and consistency don't impact your business. I'm just talking about priorities here. Keeping all of your communications looking and looking the same can only do your dental practice good. BUT I have found in the past that these dental website agencies take a lot of time and money (your money) when they talk about design.
Why would you need a creative director to tell you whether blue or green is better for your "brand" when all you are and should be interested in is how many visitors your website can get through your door and how you can grow more business be able? from your existing patients?
What really matters?
One thing. return on investment. your profit. There's only one reason to spend money on marketing and advertising - that includes designing websites for dentists - and that's to get a clear and measurable income that outweighs the costs. It's not about looking good, bad, or ugly, it's all about results.
So many web companies take you on this magical mystery tour of design development that just eats away at your time and money.
Start talking in your terminology and see the money roll in.
If you have gone through this process with a dental website design company or are going through the process and feel that there is no clear reason for your spending or that no clear results are returned and even guaranteed. Step away from the circus and ask yourself some simple, logical questions about whether this is really what you want and whether it will actually bring you any business in the short and long term.
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