It's old and a bit tired, but it has features that I really like and just can't find in a new model. My little car, as a convertible, has a large cargo capacity that's great for hauling design panels for dental offices, and it gets 40mpg. With over 150,000 miles on my little car, I need to be sure I give it lots of loving care to keep it serving me well. For example, regular oil changes, better oil and lubricant quality, and better gasoline quality for the engine.
Well, if you've been in your dental office for a while, I'm guessing you're pretty comfortable there. Most dentists I know are. They have their routine. You know where things are. Just like my little car, her office has become an old friend. Unfortunately, not everyone sees your office that way, just as not everyone is as in love with my little car as I am. My friends see worn and tired upholstery whereas I see and feel really comfortable seats that still come with plenty of lumbar support.
Your patients don't visit your reception area every day. (Really?) They fail to understand that the sofa was your first purchase after opening your own practice. All you see and feel is a piece of furniture that sags in the middle, the upholstery has lost its spring and the upholstery has worn away. You see carpets of worn pathways that patients walked in and out of their exams each day. You see walls scratched and scraped from wheelchairs, toys, purses, and other items that patients and staff have carried in and out of the office over the years. Do these signs of aging make your patients as popular for you and your practice as they are for you? I hate to tell you, but probably not.
Instead of the signs of aging turning your office into an old friend, your patients only see a place that has grown old and tired. Unfortunately, they often start to ask, “Is my dentist getting old? Does he (or she) keep up with the latest trends? If the practice is not maintained and updated, how well is he (or she) doing? keep my teeth in good shape?" So walk through your office and really look around.
Where are the opportunities to give a little TLC and keep the design of your dental office in good shape? Just as I make sure To keep my car in good condition by taking it to the mechanic regularly, maybe it's time to call your dental office designer and see where a little maintenance can help keep your office design fresh and bring you the best bring return on your investment.
Your office is probably the single largest branding and marketing investment you have. So don't neglect this investment. By keeping it "discontinued," your patients will return year after year and will continue to refer their friends and family to your practice.
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